Unfortunately the brand isn't meant be. When i had the Emerald, it wasn't for me but at least it was okay. But the Ruby! At least from my first one (i got a 5 pack) was a big let down 😞. It's started fine, with a airy smoke production delivering a soft overall flavor profile of spice, coffee ☕ and a chocolaty finish 🏁. 1 inch ( or 25.4 mm) in and the only complaint i had was the lack of balance. But it just died from there, the smoke got bitter leaving my sences burnt out. Even the resting smoke smelled sour. I can think of soo many other cigars that i rather die 💀 for (pount not intended) than this.